Reasons to invest in
Female-driven murder mystery films have a built-in audience and consistently perform well. Consider recent successful releases:
Enola Homes starring Millie Bobby Brown, Murder Mystery starring Jennifer Aniston,
The Flight Attendant starring Kaley Cuoco and the Knives Out franchise.
REASONS TO INVEST IN INDEPENDENT FILM
In keeping our budget lean and focusing our efforts and dollars toward talent who is internationally known and production value that will come across on screen, we are employing a reliable and sound production model.
Investing in independent film can be one of the most creatively fulfilling investment opportunities. It is incredibly fun to watch a piece of art you supported come to life!
Strung Out is coming at the right time. Murder mysteries are hot right now, content about tennis is hot right now, and female-riven content is more in demand than ever before. Strung Out promises to be an entertaining, exhilarating ride with unexpected twists and turns!
REASONS TO INVEST IN FEMALE-DRIVEN FILMS
Stats on the current film industry, our built-in audience, and female-driven projects :
34.5% of narrative features at Sundance over the past five years were made by women.
Looking at the financial impact of films with female leads/co leads, Walt Disney Studios was the top performer, with more than $4 billion in receipts for 4 female led/co led films in 2019. Disney earned more than 4 times as much in box office revenue as Universal Pictures last year for their female-driven content.
The remaining studios brought in between $400 million and $893 million for their female-led films.
In 2019, 43 movies featured a female lead or co-lead. This is a 13-year high, yet this percentage is still below the female population per the U.S. Census (51%) and the percentage of tickets sold at the box office in North America to females (47%).
Researchers looked at the top 350 grossing films between 2014 and 2017.
The correlation was true irrespective of how big the production budget was: films where female stars had top billing, made more money than those with male stars.
This period included the animation Trolls, with the lead character voiced by Anna Kendrick, Beauty and the Beast, starring Emma Watson, as well as Captain America: Civil War starring Chris Evans, and two films from the Star Wars series.
The research, on behalf of the Creative Artists Agency (CAA) and innovation consultancy shift7, divided the films into 5 different categories based on how much they cost to make, starting with those that were made on a budget less than $10m and up to those made for $100m or more.
They then looked at whether the top-listed performer was male or female. At every budget level, films with female leads performed better in worldwide box office averages.
Top-grossing 100 films: 40% featured female protagonists. 43% featured male protagonists, and 17% had ensembles or a combination of male and female protagonists.